PRIVACY POLICY

Effective Date: January 26, 2026

KCOR Ditmars, LLC and its affiliates operating under the ROCK FITNESS brand (“The Rock,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information, and the choices available to you.

Scope

This Policy applies when you interact with The Rock, including visiting our clubs, using our websites, mobile apps, Wi-Fi, or online services (“Sites”), applying for employment, or otherwise communicating with us. It does not apply to services with separate privacy policies.

Information We Collect

We may collect personal information you provide directly, such as:

We may also obtain information from affiliates, business partners, referrals, public sources, social media platforms, and service providers.

Information Collected Automatically

When you use our Sites or Club Wi-Fi, we may collect data through cookies and similar technologies, including IP address, device and browser information, usage data, and browsing activity. These tools help us operate, personalize, and improve our services. You may manage cookies through your device or browser settings; disabling them may affect functionality. Our Sites do not respond to Do Not Track signals.

How We Use Information

We use personal information to:
We also use information for legitimate business purposes, including personalization, marketing (subject to your choices), analytics, promotions, fraud prevention, legal compliance, and business operations.

Advertising and Analytics

We use third-party analytics and advertising partners (such as Google Analytics) to understand Site usage and deliver relevant advertising. You may opt out of interest-based advertising through industry opt-out tools. Where required by law, we obtain consent.

Information Sharing

We may share information with service providers, affiliates, and business partners who assist us in operating our business. We may also disclose information when required by law, to protect rights or safety, during investigations, or in connection with corporate transactions. We do not authorize vendors to use personal information for their own purposes beyond providing services to us.

Your Choices

You may opt out of marketing emails using the unsubscribe link or account settings. Even if you opt out of promotions, you will continue to receive essential administrative messages related to your membership.

Text Messages (SMS)

If you opt in to receive text messages, you consent to automated messages; message and data rates may apply. Consent is not required to become a member. You may opt out at any time by replying STOP or END. For job application texts, your information is used solely for application updates and is not sold or shared.

Third-Party Sites

Our Sites may link to or integrate with third-party platforms. Their privacy practices are governed by their own policies, and we are not responsible for their content or practices.

Data Protection

We maintain reasonable administrative, technical, and physical safeguards to protect personal information.

Intended Users

Our Sites are intended for adults. Users must be 18+, or 16–17 with parental consent. We do not knowingly collect information from children under 13.

Policy Updates

We may update this Privacy Policy periodically. Changes will be posted on our Sites with an updated effective date.

Contact Us

Privacy questions: info@rock-gyms.com

Membership questions: info@rock-gyms.com

General inquiries: info@rock-gyms.com